6 Tips for Making the Perfect YouTube Video

Chris Doctor owns Delphi Construction, a deck builder in Encinitas, Calif., and, like many small-business owners in a competitive industry, he wants attention. How he gets it has evolved in recent years. “I’ve had a website since 2005. I spend about $300 a week on paid search advertising, but nothing has been as successful at attracting …

5 BASIC TIPS TO MAKE A PROFESSIONAL-LOOKING VIDEO

If you’re looking to expand your business’s customer base, you’ve probably heard the same advice a million times: create a Facebook page and open a Twitter account. While it is important to create and maintain a strong presence in social media, it is also important to find a way to stand out from the rest. …