6 Tips for Making the Perfect YouTube Video

Chris Doctor owns Delphi Construction, a deck builder in Encinitas, Calif., and, like many small-business owners in a competitive industry, he wants attention. How he gets it has evolved in recent years.

“I’ve had a website since 2005. I spend about $300 a week on paid search advertising, but nothing has been as successful at attracting customers as my YouTube videos,” says Doctor, who landed $14,000 in new contracts the first month he posted two videos. “I was really surprised that people were looking for services like mine on YouTube.”

Once the exclusive domain of break-dancing babies and bulldogs on skateboards, YouTube is now the second-largest search engine on the web. It can be a powerful means for small businesses to raise brand awareness and generate sales. To get started, check out how other businesses are using YouTube for messaging. (Simply go to YouTube and search for local operations like yours; for example, “pet groomers Atlanta” or “property management Seattle.”) Then plan your own production with these tips in mind:

  1. Learn from the competition. Make a list of what you like about other videos in your space. Does the thumbnail picture of the video make you want to click to see more? Are you persuaded by the sales pitch? Do the music and graphics help or hinder the production? Meanwhile, if there’s something you dislike, be sure to avoid that in your own video.
  2. Don’t do it yourself. Skilled videographers not only have the right camera, microphone, and editing equipment, but also know how to light the location, when to zoom in for a close up, and how to add images, graphics, and a soundtrack. They’ll wrap all these elements into a seamless package that represents you as a polished professional.
  3. Set a budget. Videographers typically charge about $75 an hour and up to $1,200 a day, depending on their experience, talent, and resume. The number of shooting days, video length, and level of post-production work contribute to the overall cost. Fees may be negotiable, or you may be able to barter (i.e., offer your product or service to cover all or part of the total fee).
  4. Prep your message. You have 1 to 2 minutes to make your pitch. What do you want to say? Imagine you are speaking to one person. This will help you feel more conversational in front of the camera. What action do you want that person to take: Call for a quote? Place a phone order? Be sure that your contact information is visible throughout the video.
  5. Deliver quality content. Offer helpful advice that highlights your expertise, or create a how-to video. Let’s say you are a florist; you might demonstrate how to make a simple bridal bouquet, sharing one (but not all) of your trade secrets. Prospective customers will get a feel for your personality and your passion for what you do — and be more likely to visit your shop than try to open their own. How-to videos are often shared, so you can benefit from getting added exposure with a wider audience.
  6. Be tech savvy. Make the first 15 seconds especially compelling and keep the video short (again, 1 to 2 minutes). Look for the most searched-for words in your category and select six to 12 keywords to use when writing the title, description, and tags for your video (you’ll be able to do this when you upload it). These are critically important because they help search engines find you — and bring your business that sought-after attention.

5 BASIC TIPS TO MAKE A PROFESSIONAL-LOOKING VIDEO

If you’re looking to expand your business’s customer base, you’ve probably heard the same advice a million times: create a Facebook page and open a Twitter account. While it is important to create and maintain a strong presence in social media, it is also important to find a way to stand out from the rest.

One way to do this is by creating a video and uploading it onto another social media site, like YouTube, or adding it to your blog to make things more interesting.

For someone who’s never held a camera, figuring out how to get started can be daunting. But, once you understand a few basics, you can produce a great-looking video on your own.

Here are five basic tips for beginners looking to make a professional-quality video:

1. Shoot with the right equipment

First, plan out what kind of video you want to make. If you’re going for the classic home-video look, something as simple as a Flip camera (which, given it’s size and price, the result should suffice) will work. If you want to upgrade your audience’s viewing experience, the person behind the camera should have steady hands, or you should use a tripod.

2. Pay attention to the audio!

Anyone who watched the World Cup certainly knows how annoying the vuvuzelas were as they buzzed through every match. Your video could sound like a World Cup broadcast, too, if you don’t pay attention to the audio. Whether it’s wind blowing into the microphone or too much background noise, bad audio can ruin a good video. If your camera has a headphone jack, plug in and do some sound checks. Make sure you can clearly hear what you want your audience to hear.

3. Watch what you’re filming

Beginner videographers should never shoot with a window in the background. The camera, other people and objects could reflect off the glass, making for an awkward video. Light may also come through the window causing your subject to be backlit – meaning that the object or person you’re shooting will look like they have a shadow cast over them. Lighting is important, but it doesn’t have to be perfect. Just make sure your subject isn’t backlit or so bright that they’re reflecting light back to the camera.

4. Edit to your audience

There’s a reason why YouTube gets over 2 billion views a day. People want to watch videos, but they have short attention spans; so, they skip from video to video until they find something interesting. If you’re not shooting a one-take video, be ready to take some time out of your day to edit. Rarely will someone watch a 5-minute plus video all the way through if they don’t know what it’s about. Keep it short and find ways to engage your audience so they understand the message you’re trying to get across right away.

5. Upload and distribute through social networks

Once you’re satisfied with your piece, export the video and upload it onto YouTube. You can’t expect the world to fall in love with your video if you just let it sit there; so, tweet out the link to all your Twitter followers, post the video on your Facebook page, and email it out to anyone who you know would be interested (no spamming!).

Even if your video doesn’t sweep the nation and go “viral,” it’s almost a guarantee that through social media distribution, people outside your current customer base will hear about your business. Plus, your current customers will appreciate you switching things up (and, hopefully, entertaining them!)

Top 5 Evergreen Bollywood Movies

For all those movie buffs out there who don’t want to miss out on watching any of the evergreen Bollywood movies, here’s a list of movies of all time that you will never get bored of.

Sholay

Sholay is the kind of movie that one can never get tired of watching, no matter how many times he watches it. This is most certainly the best and ultimate instance of a classic evergreen movie. This gorgeous necklace designed by Ramesh Sippy was adorned by more precious gems. You can safely say that it’s the perfect combination that entertained audiences and is still doing so. With Amitabh Bachchan, Dharmendra, Sanjeev Kumar, Jaya Bhaduri, Hema Malini and Amjad Khan playing the lead roles, this film broke all box office records and is even now entertaining, fresh and always a part of Bollywood recent news.

Mughal-E-Azam

One of the costliest movies of Bollywood, Mughal-E-Azam is regarded to be one of the milestones in Indian cinema history. Produced by Shapoorji Pallonji and directed by K Asif, the star cast of the film had Dilip Kumar, Prithvi Raj Kapoor and the stunning Madhubala in the main roles. The movie portrayed the eternal love story of Salim, the Mughal prince and Anarkali, a courtesan. The popularity of the movie is such that it was rated as the best evergreen Hindi film by a survey done in 2013 by the weekly newspaper British Asian.

Hum Aapke Hain Kaun

Hum Aapke Hain Kaun is the first Hindi movie to collect around one billion rupees. It’s still one of the most innocent and purest evergreen love stories that present unique Indian ethics, value, traditions, and ideology. The songs of this film still can be heard in Indian weddings. Few of the movie events are unforgettable and ultimate.

Dilwale Dulhaniya Le Jayenge (DDLJ)

How can one miss or forget watching DDLJ?  This super-duper movie got back the period of love stories and introduced another superstar to the Hindi cinema industry. DDLJ smashes several box office records and it turned out to be the longest running movie in Indian theatres following Sholay. This movie was no only a story, but indeed a romantic saga.

Dil Chahta Hai

Here’s another perfect attempt of a comedy drama movie that portrays the life of three different characters, their individual relationships, and its effects on them. With Aamir Khan, Saif Ali Khan and Akshaye Khanna in the lead roles, this movie was a runaway success.

If you are an avid Bollywood movie enthusiast, you shouldn’t be missing any of these classics.

Celebrities in News Make Hollywood an Interesting Place

When one thinks of the pivot of the American entertainment industry, Hollywood is what comes to mind. Millions of people visit it every year to get a glimpse of their favourite movie stars. It is always in the news for both right and wrong reasons and mostly it is the Hollywood female celebrities who make it a juicy gossip place.

Controversies come easily to these girls as they rock Hollywood with their affairs, attitude, and personal lives. Paris Hilton, great-granddaughter of Conrad Hilton, is one such celebrity. She has donned many avatars in her life like an heiress, socialite, businesswoman, television personality, designer, singer, author and producer. In spite of her varied talents, she was in the news for her sex tape with Rick Salomon and later a big controversy raked up when she opened her store in Mecca. Her comments on gay community again landed her in the news. Lindsay Lohan is another celebrity who is always in the news for reasons ranging from her shoplifting incidents to the car crash case. For her to get rid of the title of controversy queen seems to be a hard task.

While some beauties are famous for being controversial, there are others who are the style icons. They mesmerise the attention with their stunning fashion choices. They have a spot for fashion sense and are not afraid to experiment with their wardrobes, hairstyles and accessories. There are incidences when such risks don’t pay off the way they had anticipated, but mostly they become the trendsetters. Every year, People Magazine picks up the best dressed female celeb. In 2014, it was Tylor Swift and in 2013 it was Kerry Washington.

There are certain things in life over which we have no control. Height is one of them. With all medical advancements available, we can’t change the height. While Hollywood looks for a physical perfection in its leading ladies, there are exceptions like Rachel Bilson, Natalie Portman, and Ashley Olsen who prove that being short does not make you less attractive than those who can flaunt long legs.

Eyes are the most expressive feature for a woman. They are the showcase of her emotions and moods. Charlize Theron, a South African actress and fashion model who started her acting career in the United States, has the most stunning eyes.

Hollywood is full of celebrities who are in the news for different things all the time. This makes Hollywood an interesting place to follow.

Priyanka Chopra Cool Pics Collection

Priyanka Chopra was born on 18 July 1982 to Capt. Dr. Ashok Chopra and Dr. Madhu Chopra.  She enjoys dance and Indian music and has a flair for writing short stories and writing poetry.

Winner of Miss World and Miss India titles in the year 2000, she made her debut in the acting industry in the year 2002 in the Tamil movie Tamizhan. She has been one of the most demanded Bollywood actresses since 2010 and a part of Bollywood recent news.

Eastern Eye, a UK magazine has bestowed Priyanka Chopra as Asia’s Sexiest Woman. The release of her forthcoming movie Bajirao Mastani by Sanjay Leela Bhansali is being awaited eagerly by her fans.

The Quantico lead has style and panache. She is sassy and beautiful. The lovely lady has everything and is probably the only actress to successfully make it to Hollywood.

Her style is top notch and nobody can do it better than her. She is a class apart.

Scarlett Johansson: Hot and Beautiful

Scarlett Johansson, an American actress, model and singer, was born in New York City on November 22, 1984.

She started her career at young age acting in several plays and theatre productions. Her debut film was ‘North’ in 1994. She is a stunning beauty who keeps on changing her looks year on year.

This dramatic change in her looks makes her stand out among other stars. Despite her makeovers, no one can deny the fact that she is super-hot and one of the most beautiful celebrities of all times.

In fact, she is the only woman who has been bestowed the title of “Sexiest Woman Alive” twice by Esquire magazine in 2006 and 2013.

She has appeared in many blockbuster movies like ‘Iron Man 2’ and ‘Avengers’ to name a few.

She is bodacious and audacious, a wonderful actor and beautiful model. Scarlett is famous for doing unconventional movies and she has done a bang up job on that.